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Can Social Networking Improve Your Business, and Your Life?
You’ve probably heard that any business committed to long-term growth has added social media to their marketing plan matrix. You’ve also probably heard your friends, co-workers, competitors and, of course, your kids bragging about how social media has solidified business, increased business, or launched a creative campaign. But, alas, this Internet thing is not for you, is it?
If you’re having trouble imagining why you should jump into this alternate universe when your business is already doing well, consider starting with the light version of social media by creating a personal Facebook account. Joining the world of Facebook can be a real turning point in your relationships, family management, social life and personal development, which could never have happened before. Here are some examples of the life-changing goals of a personal Facebook account:
Lost Friends Database
What happened to the friend you played Battleship with who moved to another state in fourth grade? Type his name and voila! It is very likely to appear on the list of search results, the magic effect of the critical mass attraction to this online universe. You don’t know if it’s him? One of Facebook’s handiest features is that you can private message users, even if you haven’t officially logged in via a “friend request” yet. Chances are it’s him, and you might be surprised that not only can you pick up where you left off, as is the nature of “meeting people”, but you’ll probably find that you have several unlikely friends in common! Auto-posting who you and anyone you view have in common is another super cool Facebook feature, and a great conversation starter to boot!
playground leveler
In social media culture, every participant is treated the same. If you’ve felt too intimidated to talk to anyone, you’ll be happy to find that everyone is accessible in this virtual world. This is for two reasons: 1, they are on social networking sites such as Facebook to network, the purpose of which would be defeated if they snubbed people, and, 2, you are now more confident because you have the luxury to put your thoughts together before expressing them with the keyboard. Your newfound confidence will certainly bring you new friendships and other opportunities that you would otherwise pass up.
Mutual Admiration Society
Another fun thing about social media is that people want to tell you that they’re happy for you, that you did a great job, and that they love the outfit you wore in the recently posted photo from the going away party at your boss’s retirement. It’s a funny thing; Facebook users really appreciate the opportunity to say something kind and supportive. It’s their way of saying hello every time they log on. (By the way, when your birthday approaches, you’ll feel like a kid again when you discover 50 happy birthday messages waiting for you – no more forgotten birthdays for you!)
Crisis Support Network
While it’s nice to have so many people saying nice things to you, it’s even more wonderful when they’re there for you when things aren’t going so well. In the real world, when we experience tragedy or grief, it can be awkward to pick up the phone and tell one friend at a time. However, when you update your status with information about what is happening in your life that is hurting you, comments and offers of support are posted in droves. What might otherwise have been a time of isolation for you has become an illustration of the genuine sympathies and empathy that your friends and acquaintances are ready to offer you.
Socially Acceptable Bragging Arena
Did your child get a B on their math test after three grueling months of tutoring? Shout it from the rooftops! Did your basketball team take down your rivals on the court last weekend? What do you think? Have you just been honored for your volunteer efforts at a major fundraiser? To pursue! Post it to your Facebook status. Again, what may seem awkward in the outside world is just another sunny day in an online conversation. Not only should you be proud, but you’ll get the applause you crave and deserve.
Travel and Activities Forum
Being practical is definitely something to rely on in an online conversation. If you’re looking for tips or recommendations for a trip, a hotel, a good podiatrist, or a pirate-themed birthday party, don’t spend weeks asking around. Post the question on your profile! People are happy to give their opinion, and in an online forum, you don’t waste time gathering varied information. You’ll also find that you accumulate a wealth of information just by participating in conversations, browsing photos, and viewing event posts.
Invitations to A-List events
No one likes feeling like they’ve been left off the guest list. Those days are a thing of the past with Facebook and other online networks. You will feel like a VIP when you receive invites to all kinds of events through posts. Not only will you be remembered for your spouse’s colleague’s surprise 45th birthday, but you’ll be invited to high profile perks, restaurant openings, exclusive sales, book signings and spontaneous excuses to hang out. The events that have been posted online also provide a little thrill when you finally meet friends online in real life for the first time.
It won’t take you long to realize that Facebook is a party you can join every time you log in. And the longer you stay, the more connections you will make and the more sense of community you will feel. Be careful, once you have tasted the offer of social networks, you will no longer be able to disconnect. But don’t worry, it’s a good thing! Your next step is to introduce your business to the online conversation.
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