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Online Vs Offline Marketing and Why You Need Both
As more and more communities begin to form online, businesses have also transitioned from traditional forms of offline marketing to online. However, it is still common for various businesses to invest in traditional marketing practices as they have remained in the mainstream.
But what exactly does online marketing have to offer in terms of efficiency and functionality that makes it more beneficial than offline methods? If you’re still weighing between these two forms of marketing, here are a few things you definitely need to consider:
Value for money
One of the main disadvantages of offline marketing is that it is expensive. How much does it cost to create a 30 second ad, place an ad in the newspaper, or print flyers or brochures? Spending up to $10,000 for a single advertisement is not expensive, and it’s not easy to invest that kind of money these days.
Online marketing, on the other hand, offers more effective and cheaper ways to promote your business. You can start a blog for free, launch a website for $500 or less, and from there you can start distributing your offerings to your target audience within hours. And yes, ROI is faster and more transparent compared to offline marketing.
Both methods tend to be equal in terms of effort. You need to research your market, competitors, brand awareness and other industry factors that come into play. your advertising, write drafts for your brochures, and establish yourself in the community through trade shows to distribute your flyers.
Online marketing, on the other hand, is immediately open, as you are exposed to the web right on the dot. Once you are done with your research and designs, you can immediately launch them through your blog, website, or community forums to get hits and inbound traffic.
In online marketing, you have the option of going local or global. This is because you are exposed to a global audience and all you have to do is target the right places and communities to showcase your business.
In the meantime, if you’re going offline marketing, you need to start with your local audience first, so they can spread the word about your business. it takes time before you can actually move to larger communities and sell your stuff.
Why you need both
With all of these pros and cons weighed, the best marketing strategy always hinges on your business needs and goals. In fact, it may be more beneficial to use both offline and online marketing practices to boost your business, as you need to nurture your current customer base while reaching a larger audience. With offline marketing, you are able to provide a stable name for your business as it gives your audience a better memory of the name. At the same time, online marketing allows you to explore new e-commerce trends, so you can introduce your business to markets you’ve never touched before.
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